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A thematic content analysis of #cheatmeal images on social media: Characterizing an emerging dietary trend

12/18/2017

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by:The International Journal of Eating Disorders
Summary submitted by Grace Sturgiss, MS, RD, LD

​This study explored the definition of #cheatmeal on social media and content associated with this phrase.
The researchers reviewed #cheatmeal over two non-consecutive days on Instagram. These pictures were categorized into food, person, and written content, which were further broken down into subgroups.
Results showed that #cheatmeal was associated with larger quantities of food, higher calorically dense food, and highly muscular body types. 
Further research is recommended to continue to explore how this commonly used phrase can impact an individual’s relationship with food.
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